The latest research study by IMARC Group, “Home Shopping Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” offers a comprehensive analysis of the industry, which comprises insights on global home shopping industry. The market size reached US$ 3,581.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 7,986.6 Billion by 2028, exhibiting a growth rate (CAGR) of 14.6% during 2023-2028.
Home shopping represents television-based electronic retailing that enables consumers to purchase numerous products, including household goods, accessories, electronic gadgets, apparel, clothing items, etc. As compared to traditional brick-and-mortar shopping, it is more cost-effective, offers optimal comfort and convenience, enables hassle-free ordering of multiple commodities, aids in saving transportation expenses, allows users to search and filter goods instantly, etc. Home shopping assists in providing detailed information regarding several items, offering options to compare models and brands, ensuring privacy for discrete purchases, mitigating sales pressure, and providing better discounts or vouchers. As a result, it is used by consumers in mobile shopping, teleshopping, e-commerce platforms, etc.
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Home Shopping Market Trends and Drivers:
The expanding e-commerce sector and the growing penetration of internet and smartphone users are primarily augmenting the home shopping market. Moreover, the inflating disposable income levels, the shifting consumer preferences, and easy access to such platforms are positively influencing the global market. Apart from this, the increasing consumer inclination towards home shopping, owing to its various associated benefits, such as enhanced convenience, better deals, a secured payment interface, etc., is acting as another significant growth-inducing factor. Furthermore, the widespread adoption of home shopping models by businesses instead of brick-and-mortar systems to reach and serve a broader consumer base, especially during the sudden outbreak of the COVID-19 pandemic, is also bolstering the market growth. Besides this, the introduction of augmented reality (AR) shopping in the retail sector for a virtual demonstration of products, personalized navigation, greater consumer engagement, online trials, etc., is expected to fuel the home shopping market in the coming years.
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Home Shopping Market Report Segmentation:
The report has been segmented the market into following categories**:**
Breakup by Product Type: